wood care influencer
CIN
generic
teak oil
varnishes
stains
brief_
Just like our skin, wood needs special treatments to stay young, cared for, and hydrated.
when CIN Paints challenged us to come up with a campaign for Woodtec - their line of wood care products - we looked at social media and saw how more and more influencers are sharing their skincare routines and products with their followers to keep their skin looking great and healthy.
So, if there are already “skincare influencers,” why not create and introduce the world’s first “woodcare influencer”? That’s how Teca was born, CIN’s woodcare influencer, who will be sharing her secrets with us on how to keep wood looking young and well-maintained all year round.
team_
Raoul van harten (creative director)
tiago cruz (creative director)
mariana laurência(art director)
role_
concept + copy
from Los Santos to your home
Burger King
brief_
Young people don't quite see Burger King as modern or particularly cool, even though technology has been updating the way the brand serves their guests.
to change that, we decided to put Burger King in a place where young people spend most of their time. A place where feeling hungry is not enough of an excuse to leave:
gta v.
by creating an experience that allowed gamers to order from inside the game straight to their homes.
awards_
team_
martim braz(copy)
guillermo pernas(art director)
role_
concept + copy + art direction
rival garbage bins
Sports4Climate
brief_
Sports4climate wanted sports fans to take action against climate change.
to take down the pollution problem around stadiums on game days, we thought about using another very common dirty behaviour in order to help leave the stadium surroundings a little bit cleaner.
awards_
team_
victor mattoni(art director)
alessandra soler(art director)
role_
concept + copy
expiring recipes
Tesco
brief_
Over the past few years, the Tesco supermarket chain has increasingly turned its attention to environmental and social issues.
Under its motto “every little helps” we were challenged to design an in-person and digital experience that helps Tesco build a trust-based relationship with the nation, which clarifies how Tesco is bringing to life ‘Every little helps’.
With food waste continuing to be one of the biggest problems for Tesco and all supermarket chains in general, with tons of food products ending up in the trash every day because they aren’t purchased before their expiration date, we thought of solving this problem by solving another problem that affects most British people: the lack of culinary skills.
awards_
D&Ad New Blood (Yellow Pencil);
team_
jose albazán(copy)
lucía baca(art director)
role_
concept + copy + art direction
best seen on
DAZN
insight_
“The game is best seen at the stadium”, isn't that what football fans like to say?
But if the game is indeed best seen at the stadium, then why do the fans who take the time to go there.. end up seeing it on the broadcasts?
It was with this insight that we sought to promote broadcasts of the different national football competitions on dazn
note: Project not published
team_
mariana laurência(art director)
role_
concept + copy + art direction
air-lines
Ryanair
insight_
Whenever I saw these lines in the sky, I found myself asking the same question over and over again:
Where did the plane that left this trail in the sky come from ? And where did it go?
And since my mind sees advertising potential in everything, I thought to use this gimmick to communicate new airline connections (in this case Ryanair).
after all, by definition, a line is a segment that joins a point “a” to point “b”.
note: Project not published
team_
mariana laurência(art director)
role_
concept + copy + art direction
orgasmic intensity
Black Halls
insight_
If its’s true that the coolness intensity of the black halls is so strong that it can be compared to the intensity of an orgasm, we find out that it’s also true that it can actually help you achieve it.
team_
guillermo pernas(art director)
role_
concept + copy + art direction